8899 Beverly Blvd.

When we set out to undergo an adaptive reuse of the 8899 Beverly Boulevard building, a 10-story office building, our aim was to enhance this already fantastic and dynamic neighborhood in West Hollywood.

Keep Me Informed

Our Goals Were Simple:

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Adaptive Reuse

Convert the surplus of office into residential vis-a-vis an adaptive reuse of the existing building.
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Deintensify

Decrease the amount of traffic generated by the property.
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Afforable Housing

Meet or exceed the City of West Hollywood’s objectives by adding very-low, low and moderate affordable housing opportunities.
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Green

Build in the greenest manner possible and create a lasting and sustainable property.
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Retail Experience

Renovate the ground floor retail to enhance the pedestrian experience and support neighborhood businesses.
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Beautify

Keep commercial parking lots out of residential neighborhoods by placing them underground.
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Architecture

Respect the best qualities of the existing building with a high degree of sensitivity of the surrounding area by implementing world-class architectural design.
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Public safety

Enhance public safety through a significant investment in modernizing structural, seismic and energy systems, dramatically de-intensifying the use of the property and putting eyes on the street through residential homeownership.

Icon-building-refresh-dark Adaptive Reuse & Mixed-Use

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Adaptive reuse, the process of adapting old structures for new purposes, is among the most innovative processes to meet the goals of cities and communities in the most efficient and sustainable manner possible, particularly in high density areas. In particular, solving the lack of housing and creating integrated mixed-use projects are among the highest priorities of the City of West Hollywood. Both of these objectives will be met, specifically with the creation of 81 residential units including five different types of housing (various levels of rental affordable housing and for- sale market rate housing). Importantly, these new residential units will be created by transforming an old office building into a mixed-use environment and placing residential within walking distance to a vast resource of daily-need amenities and major transportation corridors and nodes.

Under the guiding hand of acclaimed architect Tom Kundig, the resulting mixed-use project will breathe new life into this stretch of Beverly Boulevard. And it will do so while decreasing traffic as the adaptation of building from offices to residences will generate less traffic than the building does today.

Icon-housing-dark Affordable Housing

Over its 30-year history, the creation of affordable housing has been one of the defining legacies of the City of West Hollywood as it was one of the first cities in the country to mandate that new residential and mixed-use developments set aside a portion of its units as affordable housing. Townscape Partners fully supports the City in its effort to create more affordable housing. The proposed project at 8899 Beverly consists of over 20,000 square feet of affordable apartment units, including eight located on the third floor of the residential building for residents with very low and low incomes, and four units located on Rosewood Avenue for residents with moderate incomes. In addition, a 1,500-square-foot community space, including a lounge area, kitchen, meeting room and fitness area, will be provided for the residents of the affordable units. When completed, these affordable units will be the first to open in the western-most parts of West Hollywood, one of the most desirable areas in West Hollywood.

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Icon-leaf-dark Green & Sustainability

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Adaptive reuse is acknowledged as the greenest way to develop, as it cuts construction impacts by recycling aging buildings and bringing them to modern standards.

A recent report by the Preservation Green Lab of the National Trust for Historic Preservation praised the environmental benefits of adaptive reuse. “When comparing buildings of equivalent size and function, reuse almost always offers environmental savings over demolition and new construction,” the report’s authors found. “For those concerned with climate change and other environmental impacts, reusing an existing building and upgrading it to maximum efficiency is almost always the best option.”

By converting an outdated 1960s office building into state-of-the-art, modern residences, 8899 Beverly will have many environmental benefits, including:

  • Bringing the building up to modern energy-efficiency and current structural and seismic code standards.
  • Cutting construction time by avoiding massive demolition and using fewer materials and have less impact on air quality.
  • Reducing traffic by changing the use from offices to residences.
  • Promoting pedestrian activity by modernizing the Beverly Boulevard retail space and streetscape.
  • Removing the unsightly surface parking lot and replacing it with townhouses and lush landscaping.
  • Permanently eliminating the unsightly “tall walls” that once were covered with supergraphics.
  • Bringing a variety of much-needed housing within existing commercial structures, along major arterials, and close to public transportation, employment centers and everyday amenities.

Icon-shopping-dark Completing the Beverly Boulevard Retail Experience

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The 8899 Beverly project will at long last improve and modernize the streetscape, bringing it in line with the charming and inviting atmosphere found immediately east and west of the site.

The plans call for removing the disjointed maze of ramps and lightwells along the Beverly street frontage and making the ground floor even with the street. The results will immensely improve walkability and the pedestrian experience, while creating new opportunities for sidewalk dining and street-front activation. The ever popular Madeo Restaurant will remain in the building and undergo a renovation.

Similarly, the City of West Hollywood is undergoing a streetscape improvement plan with a planned renovation of this stretch of Beverly Boulevard inclusive of wider landscaped sidewalks, new street lighting, new trees, new crosswalks and landscaping medians. The 8899 Beverly Blvd retail will fit seamlessly with the new plan and enhance the pedestrian experience along the entire 240 feet stretch of building frontage.

Icon-residence-dark The Beverly Residences

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Designed by Tom Kundig, the Beverly residences on floors 4 through 10 will come in a wide mix of sizes, from 800-square-foot one-bedrooms to 4,000-square-foot penthouses, so as to create a variety of housing options. As part of the adaptive reuse, new fenestration consisting of operable glazed doors and windows with large terraces will replace the large monolithic walls on the east and west ends of the building.

All of the units will have innovative and open floor plans, high ceilings, spectacular views and outdoor spaces that redefine the high-rise living experience. Access to the units will be from a lobby opening onto Beverly Boulevard, which will be staffed 24 hours a day and provide round-the-clock security and concierge services. Residents will live in the most dynamic area of Los Angeles, surrounded by the best shopping, nightlife and restaurants that the City has to offer.

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Icon-rosewood-dark The Rosewood Residences

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In place of the unsightly surface parking lot on the Rosewood side of the property today, the 8899 Beverly project proposes placing all of the parking underground and accessed exclusively from Beverly. At the surface, the once commercially operated parking lot will be returned to 100% residential consisting of thirteen (13) townhouses accessed from Rosewood. Also on the property but accessed from Beverly Blvd are four (4) moderate-income housing units and an enclosed pool house.

Under the plan by architects Hart Howerton, each two-story townhouse will be architecturally distinct while fitting within the style of the surrounding neighborhood, creating a streetscape that is sensitive, organic, unique yet cohesive.

All the townhouses are designed to fit within the character of this single family neighborhood. The maximum height of each is 25 feet, the same as the two-story homes in the area. And each will be set back approximately 25 feet from the street and surrounded by lush landscaping, in line with the streetscape as it is today.

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Keep Me Informed!

Development Team

Owner: Beverly Blvd Associates, L.P.
Development Manager: Townscape Management, Inc.
8899 Beverly Architect: Olson Kundig Architects
Rosewood Architect: Hart Howerton Architects
Structural Engineers: DCI Engineers
MEP Engineers: CB Engineers
Fire & Life Safety: Aon Protection
Civil Engineers: DCI Engineers
Land Use Counsel: Paul Hastings Janofsky & Walker
Public Relations: Marathon Communications
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